URC Calbee Packaging

Introducing a top Japanese snack brand into the local market is the task at hand with this project. We wanted to maintain the brand’s identity as a fun snacking option thru use of colors throughout.

Each one of the packaging is distinct to distinguish the flavors of each product (Pizza Potato, Spicy Pizza Potato). There is also a packaging strategy that combines two and even three items in one pack (Jagabee 3 in 1 and Jagabee Duo Pack).

ClientUniversal Robina CorporationServicesGraphic Design, Packaging, Print