Serulyan Seascapes Mactan is a development by Filinvest Premiere. It banners resort-like living right in the heart of Mactan, Cebu with its tree-lined paths and location near the sea.
With the name Serulyan as a phonetic deviation from the word cerulean, Whitewall wanted to evoke its meaning (heaven or sky). The existing logo is a great starting point for the design flow of their marketing and corporate materials. With its simple yet striking appearance, it is a matter of continuity. Foliage backdrop is used throughout paired with blue and green hues, in sync with the tagline “Your Garden Home Awaits”. All the design elements come together to create a distinct and refreshing take on the artistry of the architecture and the company’s identity.